I sat down to the daunting task of creating a web site. Daunting not only because I've never done it it before, but also because it is not what I want to do.
I enjoy writing and am determined to become proficient. I want to share the interesting characters who pop into my mind and make me dream their adventures, to have the freedom to write what I want to write and have editors willing to publish it. I want readers to enjoy my books because they are well written and interesting, not because my name is on the cover.
As you can see, I am a hopeless romantic.
Self promotion is the reality of the modern workplace, no matter what your profession. I already have the freedom to write what I want, but if I want to be published and gain the insights of professional editors, then I must also be commercial. Part of being commercial is name recognition.
Name recognition now means an interesting web site, regularly updated, and a Blog.